Paris, 26 March 2024 Estimated reading time: 3 minutes In a bold move that redefines the luxury beauty landscape, Sephora has launched two global labels focused on sustainability: "Clean at Sephora" and "Planet Aware at Sephora". The announcement, made during the ecology-focused ChangeNow summit at the Grand Palais Éphémère, marks a significant step for the world's leading beauty retailer. These initiatives, which will start to be visible on products from April, are part of Sephora's effort to provide transparency and consistency regarding the company's environmental commitments. Guillaume Motte, President and CEO of Sephora, alongside Deborah Yeh, Chief Marketing Officer, and Priya Venkatesh, Global Head of Merchandising, unveiled these seals as the result of two years of collaboration with environmental and scientific experts. The "Clean at Sephora" label brings together brands that offer formulas adhering to strict global regulatory standards and that avoid using certain controversial ingredients. At launch, 133 brands, including recognized names such as Drunk Elephant and Fenty Skin, will meet these criteria. As for "Planet Aware at Sephora," it goes beyond formulas to encompass strict criteria on the sourcing and formulation of ingredients, packaging, as well as corporate commitments and transparency towards consumers. Forty brands will have the honor of carrying this label at its inauguration. Sephora's perspective is clear: to harmonize and provide a collective vocabulary for sustainable beauty, thereby enabling consumers to make informed choices that align with their personal values. This is particularly relevant in…
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