Paris, 26 March 2024
Estimated reading time: 3 minutes
In a bold move that redefines the luxury beauty landscape, Sephora has launched two global labels focused on sustainability: “Clean at Sephora” and “Planet Aware at Sephora”.
The announcement, made during the ecology-focused ChangeNow summit at the Grand Palais Éphémère, marks a significant step for the world’s leading beauty retailer.
These initiatives, which will start to be visible on products from April, are part of Sephora‘s effort to provide transparency and consistency regarding the company’s environmental commitments.
Guillaume Motte, President and CEO of Sephora, alongside Deborah Yeh, Chief Marketing Officer, and Priya Venkatesh, Global Head of Merchandising, unveiled these seals as the result of two years of collaboration with environmental and scientific experts.
The “Clean at Sephora” label brings together brands that offer formulas adhering to strict global regulatory standards and that avoid using certain controversial ingredients.
At launch, 133 brands, including recognized names such as Drunk Elephant and Fenty Skin, will meet these criteria.
As for “Planet Aware at Sephora,” it goes beyond formulas to encompass strict criteria on the sourcing and formulation of ingredients, packaging, as well as corporate commitments and transparency towards consumers.
Forty brands will have the honor of carrying this label at its inauguration.
Sephora’s perspective is clear: to harmonize and provide a collective vocabulary for sustainable beauty, thereby enabling consumers to make informed choices that align with their personal values.
This is particularly relevant in an industry where consumers are increasingly vigilant and demand greater transparency.
The implementation of the labels will be gradual, starting in North America, Europe, and the UK in April, followed by the Middle East in May, and extending to Brazil and Mexico in September.
China will have to wait until 2025 to see these labels on its shelves.
This initiative is not isolated; it is part of a broader effort to encourage the beauty industry to adopt more responsible practices.
Sephora is also providing a customized verification tool in partnership with Novi Connect, allowing brands to measure their products against the rigorous criteria of the labels.
Thus, Sephora demonstrates its commitment not only to beauty but also to the planet, by taking concrete steps to foster a greener future.
With these labels, Sephora is not just following market trends but asserts itself as an innovative and responsible leader, embodying the adage that true beauty is one that respects and preserves our world.
Photography credits: Sephora
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