Paris, 17 March 2024 Estimated reading time: 5 minutes Gucci's new creative director, Sabato de Sarno, has enlisted a team of renowned filmmakers to create a unique and intimate documentary about his first collection for the legendary Italian fashion house. The film, exclusively presented on MUBI since March 15, 2024, immerses us in the fast-paced world of fashion and creation. An Unexpected Cinematic Narrative It all begins with an unexpected call from Gucci. The invitation is clear: to create a documentary about the brand's new thought leader, with the only guiding light being the spirit of the film "A Brief History of John Baldessari." While the initial concept aims to be concise – between six and eight minutes – reality proves to be much more generous, with the final result stretching to twenty minutes of pure creative testimony. A Milanese Week Marked by Creation The directors immersed themselves for five days in the excitement of the preparations for Sarno's show. Between setting up complex runway shows and the uninterrupted flow of creativity, the team closely followed the creative process, from the initial sketches to the luxurious finishing touches on the garments. A Celebrated Artistic Freedom Faced with a first edit vastly exceeding the planned duration, it was Sabato de Sarno himself who advocated for the longer version, appreciating the authenticity and depth of the work. This open-mindedness reflects a European philosophy where trust in the artist takes precedence. Unexpected Discoveries…
This content is restricted to logged-in users.
You must have an account to view this content. Create an account or log in by clicking the buttons below.
