Paris, 2 April 2024 Estimated reading time: 3 minutes In an unexpected turn of events following a rather positive year-end, fashion giant PVH Corp, which owns prestigious brands such as Calvin Klein and Tommy Hilfiger, saw its shares plummet by nearly 23% before Tuesday's market opening. This sudden drop follows annual forecasts announcing revenues and profits well below expectations, with the European market proving particularly challenging to navigate. According to the latest data from the London Stock Exchange Group (LSEG), PVH Corp expects a 6 to 7% decrease in its revenue for the fiscal year 2024, a bleaker forecast than the anticipated 2.3% decline by analysts. These forecasts include the impact of the discontinued sale of their women's lingerie division. "Such a drop is a disappointment, especially for a company that exuded confidence after encouraging third-quarter results," noted John Kernan, analyst at TD Cowen. The fourth quarter was also unforgiving to the fashion conglomerate: wholesale revenues decreased by 10%. Retailers in North America and Europe, cautious in the face of uncertain economic conditions, adopted a prudent approach, thereby reducing their orders. PVH Corp finds itself confronted with a tense European situation, where CEO Stefan Larsson asserts a particular focus on "the quality of sales to solidify our market-leading position." This remains crucial as Europe accounts for nearly half of the company's revenue. The North American market is also not spared. Brands like PVH, Levi Strauss, and Ralph Lauren are experiencing…
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