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Saint Laurent expands its fashion empire into cinema with “Emilia Perez”


Paris, 1st March 2024

Estimated reading time: 1 minute

In an industry where fashion and cinema often meet on the red carpet, the haute couture house Saint Laurent has taken a bold initiative that redefines this symbiosis.

Under the creative direction of Anthony Vaccarello, Saint Laurent is no longer content with dressing Hollywood elites but is venturing into co-producing the next groundbreaking film by Jacques Audiard, “Emilia Perez”.

The film, described as a musical melodrama, breaks conventions by spotlighting Karla Sofía Gascón, a transgender Argentine actress.

She embodies a complex and daring figure, a Mexican cartel leader who defies the boundaries of identity to become the woman she has always known herself to be.

This inclusive casting, complemented by talents such as Zoe Saldaña, Selena Gomez, Edgar Ramírez, and Adriana Paz, promises a captivating narrative and a rarely seen diverse representation on the big screen.

But it’s not just the casting that makes “Emilia Perez” a project to watch.

Saint Laurent, in collaboration with Why Not Productions/Page 114, Pathé, and France 2 Cinéma, intends to offer a cinematic experience where fashion plays more than just an accessory role.

Vaccarello, renowned for his artistic flair and influence in the fashion world, will bring his vision to create costumes that are sure to add an additional layer of depth and aesthetics to the film.

This isn’t the first time Saint Laurent has ventured into the cinematic arena.

Last year, the brand established a film production subsidiary, marking a first in haute couture history.

With short films at Cannes under their belt, including collaborations with Pedro Almodóvar and Jean-Luc Godard, Saint Laurent demonstrates an ambition to seamlessly marry style and storytelling.

The couture house, owned by the giant Kering, establishes itself as a pioneer, proving that establishing a film production subsidiary is a natural step for a brand that has always had cinema in its DNA.

Moreover, the announcement of their involvement in the upcoming films of Paolo Sorrentino and David Cronenberg suggests that this is just the beginning of a long and fruitful love affair between Saint Laurent and cinema.

With “Emilia Perez,” Saint Laurent and Vaccarello are not just crossing the boundaries between fashion and cinema, they are redefining them.

We eagerly await to see how their unique vision will translate on screen and what other innovations this collaboration may inspire in the creative industries. Stay tuned for ongoing coverage of this fascinating project that promises to captivate fashion and cinema enthusiasts worldwide.

Image credit: Saint Laurent

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[ Actualités Le M&Magazine ]

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