Paris, 12 February 2024 Estimated reading time: 6 minutes In Paris, the city of light, known for its rich culture and love for fashion, witnesses a cultural renaissance under the auspices of Saint Laurent, the haute couture house that has defined elegance for decades. Adding another string to its already impressive bow, Saint Laurent has opened a bookstore and record shop in the iconic Left Bank neighborhood, breathing new life into the former fashion store on Rue de Grenelle. This new space, named Saint Laurent Babylone, is a celebration of aesthetics and intellect, merging the refinement of fashion with the timeless character of books and music. The ambiance is that of a contemporary art gallery, where each book, album, and art object is meticulously selected to represent the spirit of the brand. Upon entering, visitors are greeted by towering shelves, housing a meticulous selection of art, photography, and design books, all enveloped in the aura of the maison. Works by renowned artists such as Jeanloup Sieff, Cai Guo-Qiang, and Daidō Moriyama enrich the shelves, while rare books are displayed on vintage desks designed by Pierre Jeanneret, requiring white gloves to be leafed through, testifying to their preciousness and significance. Under the creative direction of Anthony Vaccarello, Saint Laurent does not just follow cultural trends – it defines them. Vaccarello has extended the brand's influence beyond runways and advertising campaigns, investing in areas as diverse as cinema, evidenced by the production…
This content is restricted to logged-in users.
You must have an account to view this content. Create an account or log in by clicking the buttons below.