News | Store Design
| Paris, 3 April 2024
Estimated reading time: 4 minutes
Amsterdam, the Dutch capital renowned for its artistic heritage and picturesque canals, now stands as a luxury fashion hotspot with the arrival of CELINE on the prestigious PC Hooftstraat.
The Parisian brand, under the creative direction of fashion icon Hedi Slimane, recently inaugurated a boutique that redefines the luxury shopping experience, marking a new chapter for the Oud Zuid neighborhood.
The new CELINE store, housed in a late 19th-century brick residential building, unfolds its universe across 230 square meters, spread between the ground floor and basement.
The space’s design, a collaboration between Slimane and the brand’s in-house design team, embodies CELINE’s contemporary aesthetic codes, featuring a black and white marble floor and walls adorned with white marble, lending the place a timeless elegance.
This luxurious setting is punctuated by furniture with brutalist lines and glass and steel cabinets, showcasing the brand’s collections in an atmosphere that combines sophistication and modernity.
The staircase, adorned with glass louvers and brass-framed mirror slats, adds a touch of grandeur, leading visitors to the additional space in the basement.
The shopping experience is enriched by the integration of carefully selected artworks, including a polystyrene wall sculpture by Cezary Poniatowski and a ceramic piece by David Zink Yi, offering a dialogue between fashion and art that characterizes Slimane’s approach at CELINE.
The boutique offers an exhaustive selection of CELINE creations, ranging from clothing and accessories to bags, small leather goods, shoes, and jewelry for women, and CELINE Haute Parfumerie collection.
CELINE aims to welcome an international and local clientele eager to immerse themselves in the brand’s refined universe.
The opening of CELINE on PC Hooftstraat is not just an addition to Amsterdam’s luxury ecosystem; it’s an affirmation of the city as a leading fashion destination in Europe.
By combining art, design, and haute couture, CELINE and Hedi Slimane redefine the retail space, offering an immersive experience that transcends the act of purchasing to become a true cultural exploration.
As Amsterdam continues to establish itself on the global map of luxury fashion, the arrival of CELINE promises to enhance the city’s appeal for fashion and art enthusiasts worldwide, marking a milestone moment for Amsterdam’s golden shopping street.
Can I find artworks in the CELINE boutique in Amsterdam?
Yes, the CELINE boutique located on PC Hooftstraat in Amsterdam distinguishes itself not only by its exclusive selection of luxury fashion and accessories but also by its commitment to art.
In close collaboration with artistic director Hedi Slimane, the retail space hosts carefully chosen artworks, creating a unique shopping experience where fashion and art intersect.
Among the exhibited pieces, you will find a polystyrene wall sculpture by Warsaw-based artist Cezary Poniatowski and a monolithic ceramic artwork by David Zink Yi, a Peruvian artist based in Berlin.
These artworks seamlessly integrate with the boutique’s aesthetic and underline CELINE’s curatorial approach to interior design and product presentation. Visiting the CELINE boutique in Amsterdam thus offers a unique opportunity to discover high-level fashion creations while appreciating contemporary art pieces.
Image credits: CELINE
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