Store Design
| KITH Women’s Boutique: A New Epicenter of Elegance and Style in NYC
Paris, le 21 décembre 2023 —
Amidst the dynamic hustle of New York City, a fresh narrative is being woven in the realm of women’s style. KITH, the esteemed streetwear brand, has recently unveiled its first-ever store devoted solely to its women’s line.
Nestled at 644 Broadway, in the lively Noho district, this novel retail space heralds a pivotal evolution for the brand.
This launch of the new fashion haven aligns with a notable development: the appointment of Danielle Cathari, a distinguished designer from Amsterdam, as the new Creative Director of Women’s Fashion at KITH.
This strategic decision underscores the brand’s dedication to expanding its influence in the women’s fashion segment.
The venue itself is a nod to KITH’s roots.
The store is set in the former Manhattan Savings Institute, the original site of KITH’s inaugural retail point in the city.
Guided by the artistic vision of Ronnie Fieg, KITH’s founder and creative director, the interior harmoniously fuses the building’s historic charm with a contemporary flair.
The design welcomes visitors into an inviting, luminous space where the subtle elegance of off-white plaster walls blends with walnut and brass accents, creating a modern yet cozy atmosphere.
Adjacent to the main area, the shoe section exudes sophistication.
It features tiered travertine shelves displaying an array of coveted footwear and a magnificent custom oblong chandelier from the acclaimed Italian brand Viabizzuno, providing a shopping experience that’s both unique and luxurious.
The fitting rooms are equally refined, adorned with walnut frames and custom benches crafted by Mark Jupiter, a name synonymous with bespoke furniture design.
Beyond fashion, the new KITH Women’s boutique offers a wide array of items, including accessories, jewelry, bags, and eyewear, ensuring a comprehensive shopping journey.
Completing the experience, the store includes a café and a florist, both operated by PlantShed.
The florist brings in a natural element, with fresh flowers, artisanal pottery, and charming mini succulents. The café offers a delightful array of treats, from gourmet toasts and exclusive salads to classic French pastries.
KITH Women is open from Monday to Saturday, 11 am to 8 pm, and Sunday, 11 am to 7 pm. PlantShed and Café are open Monday to Saturday, 9 am to 8 pm, and Sunday, 9 am to 7 pm.
With the opening of this boutique, KITH not only solidifies its position as a trailblazer in luxury streetwear but also emerges as a key player in New York’s women’s fashion scene. It’s a destination not to be missed for those who cherish fashion and exquisite design.
Crédits : KITH
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