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Dior announces the presentation of its 2025 Cruise collection at Drummond Castle in Scotland.


Paris, 28 March 2024

Estimated reading time: 3 minutes

On June 3rd, the prestigious Drummond Castle in Scotland will be the setting for one of the most anticipated fashion events: the presentation of Dior’s 2025 Cruise collection.

This announcement, revealed by the famous French fashion house, promises to blend history, heritage, and haute couture in a setting as majestic as it is meaningful.

Drummond Castle, located in the picturesque Perthshire near Crieff – known for its whisky and rich commercial history – is no ordinary stage.

With a cinematic heritage illustrated by works such as “Rob Roy” and the TV series “Outlander,” the castle and its gardens provide a dramatic backdrop, steeped in Scotland’s historical grandeur.

Built in the 15th century as a fortified tower and renowned for its Renaissance-style garden, the castle combines Italian architecture and French gardens, centered around a 17th-century sundial and a commemorative beech tree planted by Queen Victoria.

Today, the castle is the residence of Lady Jane Heathcote-Drummond-Willoughby, the 28th Baroness Willoughby de Eresby, adding a touch of British nobility to the event.

This isn’t the first time Dior has forged links with Scotland.

In 1955, a ball was organized at the Gleneagles Hotel to celebrate the spring collection of that same year. Christian Dior himself had been inspired by Scotland as early as 1947, even naming a collection after the country that had left such a lasting impression on him.

Artistic director Maria Grazia Chiuri is known for her commitment to craftsmanship and the promotion of local know-how.

Her vision for this year’s cruise collection promises to continue this philosophy, with the potential for significant impacts on local tourism.

This marriage between haute couture and local craftsmanship is a recipe that Dior masters to perfection, creating not only unique pieces but also captivating stories.

Dior returns to Scotland a decade after the last major fashion event in the country – Chanel’s Métiers d’Art show in Linlithgow in 2012.

This new foray into Scottish lands is a nod to the region’s rich textile and cultural tradition, and a tribute to the inspiration that the house has drawn from its landscapes and history over the years.

The June event promises to be a celebration of elegance and tradition, with Dior once again poised to redefine luxury through a fusion of fashion, history, and breathtaking landscapes.

The fashion world eagerly awaits to see how Dior will capture the essence of Scotland in its cruise collection, turning Drummond Castle into more than just a backdrop, but a timeless source of inspiration for elegance and refinement.

Photography Credit: Dior / Visit Scotland

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