Paris, 29 January 2024
In the cultural and artistic setting of the Maeght Foundation, designer Simon Porte Jacquemus unveiled, with refined audacity, his Spring-Summer 2024 collection titled “The Sculptures”.
On January 29th, under the luminous sky of Saint-Paul-de-Vence, the show was not only a tribute to the majesty of art but also a statement on the constant evolution of fashion.
Jacquemus, known for his convention-defying presentations, chose this time the gardens dotted with works by Giacometti and Miro as the backdrop for his latest creations.
The intention was clear: to merge fashion and art, the past and the present, tradition and audacity.
The guests, a mosaic of celebrities and industry players, among whom were Julia Roberts, Kristin Davis, Kylie Jenner, and her daughter Stormi, witnessed fashion that pays homage to surrealism and abstraction.
The collection introduced streamlined silhouettes, monochromatic colors punctuated by bright red flashes and animal prints, and architectural details that recall the exaggerated proportions dear to Giacometti.
The double heels, ascending belts, and suggestive drapings stood out in particular, revealing a new, more subtle sensuality, all the while honoring the past of the Jacquemus house.
The key pieces, such as chic trouser suits and transparent evening dresses, were designed with luxurious textures and subtle details.
Jacquemus once again proved his skill in marrying stylistic nonchalance with precision in cut and fit.
Accessories, the epicenter of the Jacquemus universe, were not left behind, with items such as the “Le petit Calino” bag and the cubisto boots, already available for sale, capturing attention.
In a world where fashion is often criticized for its lack of originality, Jacquemus persists and signs off with a mix of pieces that celebrate both form and function.
The designer stated: “I have always wanted to present a collection here, at the Maeght Foundation. Everything starts with Alberto Giacometti, the work of sculpture, and shapes.”
With three hundred fifty employees and revenue that has skyrocketed in a few years, Jacquemus is no longer just a brand but a cultural force that extends well beyond the shores of France.
With expansion plans in New York, Dubai, and London, the brand shows no signs of slowing down.
The off-schedule presentation of Fashion Week highlighted a deliberate strategy to stand out.
By creating an immersive experience that goes beyond the mere presentation of clothing, Jacquemus continues to redefine what it means to be both a creator and an entrepreneur in today’s fashion industry.
Ultimately, Jacquemus’s “The Sculptures” show was not just a fashion show; it was a celebration of the art of living, a tribute to timeless beauty, and a bold step towards the future of fashion.
A future where art and design meet, where tradition blends with modernity, and where every creation is as much a poetic gesture as it is a commercial proposition.
Jacquemus not only presented a collection; he sculpted a moment in fashion history.
Image credits: Jacquemus
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