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Gucci appoints Massimo Vian as Head of Industrial Operations and Supply Chain


Paris, December 15, 2023

In a strategic move announced last Friday, the Italian luxury house Gucci has appointed Massimo Vian to the newly created position of industrial director and supply chain head, signaling the increasing importance of operational and production mastery in the luxury industry.

Vian, whose expertise has spanned various giants of luxury and fashion, will take up his new role on January 15, leaving his position at Prada.

This decision comes at a time when Gucci, under the umbrella of its parent company Kering, seeks to tighten its grip on the creative and distribution processes for its various product lines, including leather goods, footwear, ready-to-wear, and jewelry.

Vian, who brings with him considerable experience from his 13 years at Luxottica and recently at Prada, will be in charge of overseeing these critical aspects.

Vian’s career is marked by achievements.

At Luxottica, he made his mark as head of industrial engineering before climbing the ranks to become General Manager of Products and Operations.

His transition to Falconeri as CEO was brief but significant.

Upon his departure from Luxottica, the late founder Leonardo Del Vecchio praised Vian’s capabilities, highlighting that he had established a “modern and innovative operational organization.”

His arrival at Gucci coincides with a period of notable transformations within the brand, which saw the departure of its creative director Alessandro Michele last November, followed by the appointment of Sabato De Sarno in January.

These changes mark the end of an era and the beginning of another, with Gucci looking to diversify its approach and strengthen its presence in the global luxury market.

Furthermore, Gucci’s restructuring does not stop there. Marco Bizzarri, CEO since 2014 and architect of tripling the brand’s sales since 2015, stepped down in September.

Jean-François Palus, former CEO of the Kering group, has taken over.

In addition, in an effort to consolidate its brand strategy and growth, Kering has seen Francesca Bellettini, CEO of Saint Laurent, promoted to become Deputy General Manager of the group.

With the appointment of Massimo Vian, Gucci seems ready to tackle the challenges of the luxury sector with a firm hand on its internal operations and a clear vision for the future.

It remains to be seen how these changes will influence Gucci’s position on the global luxury chessboard and how Vian will leverage his expertise to lead the brand to new heights of success.

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