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Casablanca welcomes a new CEO to lead its next era of growth

Nominations | Fashion

Paris, 27 June 2023

Frederick Lukoff joins luxury brand Casablanca as CEO, ready to take the house to new heights in the fashion industry.

Casablanca, the world-renowned luxury brand for men and women, has announced the arrival of Frederick Lukoff as its new CEO.

This appointment marks a key milestone in the history of the house as it prepares to embark on an era of ambitious growth and development.

Frederick Lukoff brings with him an impressive track record in the luxury fashion industry. Having held the position of CEO at Stella McCartney in London for over ten years, he has also held senior positions at prestigious brands such as Courrèges, Paco Rabanne and Lanvin in Paris.

His expertise and know-how will be invaluable in guiding Casablanca towards new horizons.

Working alongside founder and creative director Charaf Tajer, Frederick Lukoff is committed to helping the Casablanca brand flourish.

His enthusiasm is palpable as he expresses his excitement at the prospect of joining Casablanca’s talented team in a recent press release:

“I am delighted to be joining Charaf and his team to help accelerate Casablanca’s incredible rise in the world of luxury fashion. The brand universe Charaf has created for Casablanca is very compelling, impressive in its breadth and depth, and I love its positivity. This creates many opportunities for the future, and I look forward to working with Charaf and his talented team and experiencing a fantastic journey together as we move forward with the brand.”

Frederick Lukoff’s appointment comes shortly after a successful fundraising round for Casablanca, although the exact amount has not been disclosed.

However, the brand anticipates that this injection of capital will enable significant growth and support its expansion ambitions.

Among its upcoming projects, Casablanca intends to expand its product lines, improve its digital footprint and supply chain, and make the opening of its first flagship store in Paris a reality, a priority for 2024.

Since its launch in 2018, Casablanca has conquered the fashion world with its distinctive aesthetic and luxury designs for men and women.

By winning the prestigious LVMH prize in 2020, the brand made a remarkable entry on the international scene. Today, it can be found in more than 300 points of sale around the world, testifying to its growing global appeal.

Photography Credits : WWD and Casablanca Brand

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