[ VP Communications ] ( W/M/D )

Brand Strategy Management

Originate, develop, and lead robust marketing strategies to maximize resources & market potential to align with global brand positioning.
Lead strategic planning and execution of integrated interdisciplinary promotional efforts of Marketing, Media, PR, and Events.
Thoughtfully conceptualize global brand strategy to effectively provide insight for market implementation.

Brand Local Execution Management

Translation of centrally developed brand concepts for local execution when relevant.
Lead and manage the interdependencies between functions within the region and foster alignment within the functions.
Assess and recommend trade-offs within markets.
Manage & evaluate performance results with sub-teams to deliver the best results.

Reporting CEO
Comex Member

Metrics and Measurement

Originate, develop and implement qualitative and quantitative market research leveraging local and Central resources.
Lead in assessing and reporting competitive and cultural trends.
Develop and lead strategies concerning identified trends, spearheading projects on Americas customer initiatives.
Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
Originate understanding mindset of consumer and competition in order for us to keep the competitive advantage – acting on this insight.

Agency and Staff Management

Manage & direct Advertising, Media, Public Relations, managing marketing teams for The Americas.
Maintain strong relationships with key press and opinion leaders in America and see opportunities for high visibility brand and product stories in partnership with Central.
Oversee and optimize agency relationships and active pursuit of emerging media.
Relationship Management (Global and Market)

Responsible for making the case to central regarding the market needs with influence and two-way dialogue to ensure there is a balance.
As touch points to ensure one brand voice – including, but not limited to human resources (for employment/product brand alignment), education, and real estate for brand message, product presentation, and other key alignments.

Demonstrated ability to lead cross functionality within marketing specialties, preferred experience also leading non-marketing functions, e.g. Merchandising/Category management.
Luxury industry preferred experience in premium brands.
Broad business acumen.
Ability to benchmark luxury standards against own experience across the industry.
A deep and demonstrated understanding of luxury marketing likely to be gained via:
10+ years in marketing at a senior level within the luxury/premium industry.
Demonstrable track record of leading a marketing strategy through a period of change.
Demonstrated ability to lead with gravitas and credibility.
Evidence of strong networks and reputation in the marketing arena.
Demonstrated team leadership and development skills.
Ability to self-direct/work with ambiguity.

Deputy CEO