Dior lights up Saint-Tropez with a summer pop-up store
Paris, June 28
This ephemeral boutique, located in the heart of this iconic location, offers visitors an exceptional summer experience.
Running until 20 September 2023, this exclusive event invites fashion lovers to enjoy a privileged moment at the heart of the Côte d’Azur’s most popular seaside resort.
At the heart of this jewel box of beauty, toile de Jouy Sauvage steals the show. A bold reinvention of the House’s emblematic motif, it comes in soft tones ranging from delicate pink to soothing grey.
Deckchairs, sun loungers, cushions and parasols are all adorned with this modern motif, adding a note of sophistication to the summer environment.
Toile de Jouy Sauvage, a reinvention of toile de Jouy in soft tones ranging from pink to grey, brightens up deckchairs, sun loungers, cushions and parasols.
The animals that populate this classic motif are transformed into life-size works sculpted in the sand, creating an artistic and natural ambience.
Iconic pieces from the House of Dior are displayed with grace and elegance in this pop-up store.
The Lady D-Lite and the Dior Book Tote, accompanied by scarves, Mitzahs and Dior Silk Tops, among other iconic creations, perfectly embody the warm spirit of la dolce vita.
Each piece reflects Dior’s unrivalled expertise and creativity, bringing a touch of joy and lightness to this summer fashion experience.
This is not just an ephemeral boutique, but a true Mediterranean art of living.
Nestled in the heart of Shellona Beach, visitors are invited to stroll along the beach, enjoy a delicious meal in the restaurant and relax in an intoxicating summer atmosphere, where the emblems of the Dior collection surround them and transport them into a moment of luxury and beauty.
Dior’s pop-up store in Saint-Tropez, located at Shellona Beach, offers an exceptional summer experience.
The shop environment showcases Dior’s creations in a sunny universe, highlighting the purity and naturalness of colours and materials.
The entire space, from the beach to the restaurant, is imbued with a summery atmosphere, with emblematic elements from the collection.
Crédits photographies : Dior
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