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Chanel celebrates its Scottish heritage with the opening of an ephemeral boutique in Edinburgh

News | Nominations | Store Design

Chanel, one of the world’s most iconic fashion houses, is opening the doors to an exclusive ephemeral boutique in the beautiful Scottish capital.

This initiative is a tribute to Gabrielle Chanel’s longstanding love affair with Scotland, and offers a total immersion in the luxurious and refined world of the fashion house.

The boutique, located in a neoclassical townhouse designed by British architect and designer Robert Adam, offers a sumptuous setting of over 5,000 square feet spread over three floors.

From the moment they enter, visitors are transported into the enchanting world of Chanel, where marble, specially identified antiques and works of art create an elegant and timeless atmosphere.

Coco Chanel herself was changed by her love of Scotland, spending long periods in the Highlands.

This new ephemeral boutique celebrates this unique relationship by showcasing the famous Scottish tweed, a hard-wearing fabric that gave its name to the River Tweed, located within Scotland’s borders.

Coco Chanel began ordering the fabric from local mills as early as 1924, and Scottish weavers still produce cashmere and tweeds for the home today.

The ephemeral boutique offers an immersive and complete shopping experience. From ready-to-wear to accessories and shoes, each return is meticulously designed to offer customers total immersion in the world of Chanel.

The private test cabins allow customers to enjoy a personalised and intimate experience, while the upper floor offers breathtaking views of the city of Edinburgh and showcases a selection of exceptional watches and jewellery.

The centrepiece of this ephemeral boutique is Chanel’s Métiers d’art 2023 collection. Presented for the first time at the former Palais de Justice in Dakar, Senegal, this collection is a tribute to the energy of the 1970s and to Senegal’s burgeoning artistic and cultural scene.

CHANEL Edinburgh

8 June to 5 August 2023

8 Charlotte Square, Edinburgh, EH2 4DR.

Photo credits: CHANEL

Fondé en 2010
231 rue Saint Honoré 75001 Paris